YouTube Originals shuts down and new app Roll launches to provide access to paywalled creator content: The Newsfeed

As part of its efforts to return to a platform focused on user-generated content, YouTube is reducing a significant portion of its YouTube Originals content division. Created in 2016 to produce original programming and compete against streaming rival Netflix, saw the platform create notable content such as Justin Bieber: Season and Cobra Kai (before being acquired by Netflix in

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10 influencer renovation projects to watch in 2022

During the pandemic, Yahoo reported around five million people in Britain redecorated their homes and more than a million added home gyms and extensions. What’s more, Yahoo also revealed there’s an increase of 30% year-on-year spending on home improvements and The Guardian reported the number of first-time homebuyers in the UK is estimated to peak

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Influencer podcasts 2022: 9 new shows to watch, listen and collaborate with

The podcast blitz continues apace, showing exponential growth as consumers, broadcasters and brands listen in. According to Neal Schaffer statistics, last year saw a 20% bump in podcasts globally, with 850,000 active podcasts and 48 million episodes to tune into. Everyone is getting involved in the listening game – TikTok sensation Francis Bourgeois signed a huge

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10 influencer renovation projects to watch in 2022

During the pandemic, Yahoo reported around five million people in Britain redecorated their homes and more than a million added home gyms and extensions. What’s more, Yahoo also revealed there’s an increase of 30% year-on-year spending on home improvements and The Guardian reported the number of first-time homebuyers in the UK is estimated to peak

Read More…

Influencer podcasts 2022: 9 new shows to watch, listen and collaborate with

The podcast blitz continues apace, showing exponential growth as consumers, broadcasters and brands listen in. According to Neal Schaffer statistics, last year saw a 20% bump in podcasts globally, with 850,000 active podcasts and 48 million episodes to tune into. Everyone is getting involved in the listening game – TikTok sensation Francis Bourgeois signed a huge

Read More…

News

The need-to-know latest from the influencer space.

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YouTube Originals shuts down and new app Roll launches to provide access to paywalled creator content: The Newsfeed

As part of its efforts to return to a platform focused on user-generated content, YouTube is reducing a significant portion of its YouTube Originals content division. Created in 2016 to produce original programming and compete against streaming rival Netflix, saw the platform create notable content such as Justin Bieber: Season and Cobra Kai (before being acquired by Netflix in

Read More…

Influencer campaigns

The creativity driving the industry.

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Industry insights

Exclusive sessions with modern thought leaders.

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“Time is a luxury, selfcare is a luxury” – insights from Harper’s Bazaar’s digital editor Sarah Karmali

As part of our Brand Briefings – an exclusive online events series – CORQ’s features director Emilie McMeekan hosted a webinar with Sarah Karmali, digital editor of Harper’s Bazaar. Sarah oversees the digital and social media strategy for the brand, has previously worked for the Vogue, InStyle and Marie Claire online teams and has also written about fashion and beauty for Huffington

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Comment

Smart takes on digital culture.

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Netflix’s Hype House is a lost opportunity to give real insight into the influencer industry

Netflix has attempted to venture into the world of influencers with its new documentary, Hype House. Through eight episodes, it tries to open the door to TikTok’s most prominent content collective, following a group of TikTokers who live together in a Californian content house, but ultimately fails to answer more in-depth questions about the creator economy. Hype House, which was previously home

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Will Elle Darby, Connor Swift and Polly Vadasz’ racist tweets cause long-term career damage?

We’re barely a week into 2022 and three influencers – Elle Darby and partner Connor Swift, and illustrator Polly Vadasz – have been called out for racist and homophobic tweets they wrote nearly a decade ago. In the fallout, Elle has lost almost 100,000 Instagram followers and influencers like Jamie Windust have released statements to separate themselves from Polly. But will the backlash last? Elle and

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Trends

Understand the present, forecast the future.

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Flash trend: TikTok is leading a twee fashion revival across the UK and US

Gen Z is finally moving on from its obsession with Y2K fashion (for now) and rediscovered a forgotten 2010s Tumblr trend: twee. It originates from the indie-pop sub-genre twee-pop, popular between the 1980s to the 2010s. In terms of aesthetic, twee is the collective term for record player-owning hipsters, who play the ukulele and believe Wes Anderson films are superior. When it

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Culture

The evolution of digital storytelling.

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Case Study: Nella Rose and her road to success, from fashion hauls to Netflix gigs

No one has quite the hold on the internet like Nella Rose. From YouTube to TikTok, her presence is widely adored by a mass digital audience. With almost 700,000 followers on YouTube, long-term collaborations with influencer-driven brands such as PrettyLittleThing, and notable personalities singing her praises, Nella has established herself as one of the most innovative and interesting

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Influencer podcast summer roundup: new shows, series returns and trends

The British Podcast Awards 2021 powered by Amazon Music saw over 140,000 votes cast for its Listeners Choice award (ultimately won by RedHanded, the true crime podcast hosted by Suruthi Bala and Hannah Maguire) confirming the growing grip podcasting is gaining on the British listening experience. Other big winners on the night included Fearne Cotton with

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Reports

In-depth research across the digital landscape.

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Crypto influencers: the top creators and digital currency enthusiasts on Twitter, YouTube and TikTok

Enter: cryptocurrency influencers, a growing group of entrepreneurs and cryptocurrency enthusiasts using their social platforms to spread information and advice on how to start buying cryptocurrency, how and where to store it, and most importantly, how to use it. They are leading millions across social media in their crypto journey. Within the last few years, this online community has

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Influencers 2021: a digital culture, trends and creator forecast

The coronavirus pandemic accelerated adoption of influencers as routes to communication, entertainment and sales across many verticals. These individuals and their platforms are key when it comes to successful ecommerce via traditional websites and social commerce via tools such as Instagram and TikTok. Understanding the people and stories who are dominating and creating serious ripple

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ASA guidelines

Insights on the regulation of influencer platforms.

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Influencers who repeatedly flout the ASA guidelines have been named publicly

The Advertising Standards Agency (ASA) has followed through on its promise to name and shame influencers who repeatedly ignore guidelines on how to signpost commercial content. The first individuals to be singled out on a new dedicated page revealing repeat offenders are Chloe Ferry, Jodie Marsh, Lucy Mecklenburgh and Chloe Khan. According to the regulator,

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Influencers and brands breaking ASA rules could end up in court

Influencers and brands who don’t comply with guidelines on signposting commercial content clearly could end up in court and face fines. After an investigation into influencers’ rigour in following its mandatory guidelines, the Advertising Standards Agency (ASA) noted it discovered “disappointingly low compliance” and is ready to enforce severe sanctions if the situation does not

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Influencers must use #ad despite Insta’s paid partnership rollout

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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Influencer Marketing 101

Foundation knowledge for influencer marketers.

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